“The country’s greatest asset is its faithful and revolutionary people,” Rouhollah Momen-Nasab, head of Tehran’s headquarters for the Promotion of Virtue and Prevention of Vice, told reporters. “By activating 80,000 trained personnel, we can bring about major transformation in the province even before relying on large state budgets,” he said.
He announced the formation of a “chastity and hijab situation room” involving cultural and executive bodies, inviting citizens to join a network of local observers to help promote what he described as social discipline and religious values.
Momen-Nasab described the group’s response to what he called a “cognitive and cultural war” as data-driven and multi-layered, with monitoring and policy recommendations sent to relevant authorities. The organization, he said, will also push institutions through legal and audit channels to fulfill their “statutory duties.”
Momen-Nasab said the headquarters was coordinating with the prosecutor’s office and cyber police to monitor online and streaming platforms, warning that “virtual spaces and VODs must not be safe havens for lawbreakers.”
The renewed push comes as most Iranians continue to oppose mandatory hijab rules. A 2022 survey by Netherlands-based GAMAAN found more than 70 percent of Iranian men and women opposed compulsory veiling.
For Iran’s leadership, however, enforcement of hijab laws remains a pillar of political legitimacy. Since Mahsa Amini’s death in 2022, women appearing unveiled in public have turned defiance into a sustained act of civil protest.
In recent weeks, authorities have sealed cafés and restaurants across cities for noncompliance after outcry by hardliners. Police warned that all businesses “must observe current laws.”